What is “Pay Per Click” advertising?
Pay-per-click is an internet advertising model used to drive traffic to websites. In a nutshell, you (the advertiser) pays a publisher when the ad is clicked sending traffic to your website. The trick is what
What is Social Media Marketing?
Social Media Marketing is the user of social media platforms to promote your brand and to build an audience, which eventually leads to an increase in sales and drives website traffic.
What is Content Marketing?
Content Marketing involves the creation and sharing of online materials such as videos, articles, blogs, social media posts that are designed to indirectly promote a brand but is inteded to stimulate interest in its products or services.
What is Email Marketing?
Email marketing is the act of sending a commercial message, typically to a group of people using email. There are many different facets to email marketing, but in its simplest definition every email sent to a potential or current customer would be considered email marketing. Email marketing is a very powerful marketing channel and can […]
What is Marketing Automation?
Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers.
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